/* ============================================================
   PROSPECTIVO ANALYTICS · Sistema de diseño del sitio
   Paleta web oficial (marca/identidad.md). Tokens en :root.
   Compartido por todas las páginas del sitio.
   ============================================================ */

:root{
  --purple:#6B4EA0; --purple-deep:#4A2F78; --lavender:#A992E8;
  --peach:#EEB691; --peach-deep:#D98E5C; --ink:#1F1F1D;
  --grad: radial-gradient(135% 130% at 2% 4%, #E0573F 0%, #C53F58 20%, #8a2f7e 38%, #4d1379 56%, #2E015B 74%, #060230 100%);
  --grad-soft: linear-gradient(120deg,#6B4EA0,#4A2F78);
  --bg:#FBF9F7; --surface:#FFFFFF; --surface-2:#F4F0EC; --line:#EAE3DC; --line-2:#DCD3CA;
  --muted:#7C746C; --muted-2:#A79E95;
  --ok:#2E7D5B; --warn:#B5742B;
  --display:'Sora',sans-serif; --text:'Manrope',sans-serif; --mono:'Space Mono',monospace;
  --maxw:1200px; --pad:clamp(20px,5vw,72px); --radius:16px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--text);background:var(--bg);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--display);font-weight:700;line-height:1.05;letter-spacing:-.02em}
.wrap{max-width:var(--maxw);margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.wrap-narrow{max-width:820px;margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
.kicker{font-family:var(--mono);font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--purple);display:inline-flex;align-items:center;gap:10px}
.kicker::before{content:"";width:26px;height:1px;background:var(--peach-deep)}
.lead{font-size:clamp(16px,1.4vw,19px);color:var(--muted);max-width:62ch}
.mono{font-family:var(--mono)}
.center{text-align:center}
.center .kicker{justify-content:center}
.center .lead{margin-left:auto;margin-right:auto}

/* ---------- Botones ---------- */
.btn{display:inline-flex;align-items:center;gap:9px;font-family:var(--text);font-weight:600;font-size:15px;padding:13px 22px;border-radius:999px;border:1px solid transparent;cursor:pointer;transition:transform .25s ease,box-shadow .25s ease,background .25s ease,color .25s ease,border-color .25s ease;will-change:transform}
.btn-primary{background:var(--ink);color:#fff}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 14px 30px -12px rgba(31,31,29,.5)}
.btn-ghost{border-color:var(--line-2);color:var(--ink);background:transparent}
.btn-ghost:hover{border-color:var(--purple);color:var(--purple);transform:translateY(-2px)}
.btn-grad{background:linear-gradient(120deg,#6B4EA0,#3F2A6E);color:#fff;font-weight:700}
.btn-grad:hover{transform:translateY(-2px);box-shadow:0 16px 34px -14px rgba(74,47,120,.7)}
.btn-sm{padding:9px 16px;font-size:13.5px}
.btn .arrow{transition:transform .25s ease}
.btn:hover .arrow{transform:translateX(4px)}

/* ---------- Nav ---------- */
header.nav{position:fixed;top:0;left:0;right:0;z-index:50;transition:background .3s ease,box-shadow .3s ease,padding .3s ease;padding:18px 0}
header.nav.scrolled,header.nav.solid{background:rgba(251,249,247,.86);backdrop-filter:blur(14px);box-shadow:0 1px 0 var(--line);padding:11px 0}
.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:18px}
.nav-logo{height:30px;width:auto;transition:opacity .3s}
.nav-logo.on-dark{display:block}.nav-logo.on-light{display:none}
header.nav.scrolled .nav-logo.on-dark,header.nav.solid .nav-logo.on-dark{display:none}
header.nav.scrolled .nav-logo.on-light,header.nav.solid .nav-logo.on-light{display:block}
.nav-links{display:flex;gap:28px;align-items:center}
.nav-links a{font-size:14.5px;font-weight:500;color:rgba(255,255,255,.82);position:relative;transition:color .2s}
header.nav.scrolled .nav-links a,header.nav.solid .nav-links a{color:var(--muted)}
.nav-links a:hover,.nav-links a.active{color:#fff}
header.nav.scrolled .nav-links a:hover,header.nav.scrolled .nav-links a.active,header.nav.solid .nav-links a:hover,header.nav.solid .nav-links a.active{color:var(--purple)}
.nav-links a.navlink::after{content:"";position:absolute;left:0;bottom:-6px;height:2px;width:0;background:var(--peach);transition:width .25s ease}
.nav-links a.navlink.active::after,.nav-links a.navlink:hover::after{width:100%}
/* CTA del nav: alta especificidad (.nav-links a.nav-cta) para que el color del texto
   nunca lo pisen las reglas genéricas de .nav-links a. Contraste garantizado en cada estado. */
.nav-links a.nav-cta{background:var(--peach);border:1px solid var(--peach);color:var(--ink);padding:9px 19px;border-radius:999px;font-weight:700;font-size:14px;transition:background .25s,color .25s,border-color .25s,transform .25s,box-shadow .25s;box-shadow:0 6px 20px -8px rgba(238,182,145,.7)}
.nav-links a.nav-cta:hover{background:#fff;border-color:#fff;color:var(--purple-deep);transform:translateY(-1px)}
header.nav.scrolled .nav-links a.nav-cta,header.nav.solid .nav-links a.nav-cta{background:var(--ink);border-color:var(--ink);color:#fff;box-shadow:none}
header.nav.scrolled .nav-links a.nav-cta:hover,header.nav.solid .nav-links a.nav-cta:hover{background:var(--purple);border-color:var(--purple);color:#fff}
.nav-burger{display:none;flex-direction:column;gap:5px;cursor:pointer;padding:6px}
.nav-burger span{width:24px;height:2px;background:#fff;transition:.3s}
header.nav.scrolled .nav-burger span,header.nav.solid .nav-burger span{background:var(--ink)}

/* ---------- Hero ---------- */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;background:var(--grad);color:#fff;overflow:hidden;isolation:isolate}
.hero.compact{min-height:auto;padding-top:96px}
#net{position:absolute;inset:0;z-index:-1;opacity:.9}
.hero::after{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(120% 80% at 80% 110%, rgba(238,182,145,.22), transparent 60%);pointer-events:none}
.hero-inner{padding-top:120px;padding-bottom:80px;max-width:880px}
.hero.compact .hero-inner{padding-top:64px;padding-bottom:64px}
.hero .kicker{color:var(--peach)}
.hero .kicker::before{background:var(--peach)}
.hero h1{font-size:clamp(40px,7vw,82px);font-weight:800;margin:.32em 0 .28em;letter-spacing:-.03em}
.hero.compact h1{font-size:clamp(34px,5.4vw,60px)}
.hero h1 .em{background:linear-gradient(100deg,#EEB691,#A992E8);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero .lead{color:rgba(255,255,255,.82);font-size:clamp(17px,1.7vw,21px);max-width:60ch}
/* Logo protagonista del hero (solo home) */
.hero-brand{display:block;transform-origin:left top;will-change:transform,opacity;margin-bottom:clamp(16px,2.4vw,30px)}
.hero-brand img{height:clamp(64px,11vw,128px);width:auto}
body.home .hero-inner{padding-top:clamp(88px,11vh,116px)}
body.home header.nav:not(.scrolled):not(.solid) .nav-logo{opacity:0;pointer-events:none}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:34px}
.hero-cta .btn-primary{background:#fff;color:var(--ink)}
.hero-cta .btn-primary:hover{box-shadow:0 16px 38px -14px rgba(0,0,0,.6)}
.hero-cta .btn-ghost{border-color:rgba(255,255,255,.4);color:#fff}
.hero-cta .btn-ghost:hover{border-color:#fff;color:#fff;background:rgba(255,255,255,.08)}
.hero-breadcrumb{font-family:var(--mono);font-size:12px;letter-spacing:.04em;color:rgba(255,255,255,.6);margin-top:24px}
.hero-breadcrumb a:hover{color:#fff}
.scroll-hint{position:absolute;bottom:26px;left:50%;transform:translateX(-50%);font-family:var(--mono);font-size:11px;letter-spacing:.2em;color:rgba(255,255,255,.6);text-transform:uppercase;display:flex;flex-direction:column;align-items:center;gap:8px}
.scroll-hint .dot{width:5px;height:5px;border-radius:50%;background:var(--peach);animation:fall 1.6s ease-in-out infinite}
@keyframes fall{0%{transform:translateY(-6px);opacity:0}40%{opacity:1}100%{transform:translateY(10px);opacity:0}}

/* ---------- Stats ---------- */
.stats{background:var(--ink);color:#fff;padding:46px 0}
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.stat .num{font-family:var(--display);font-weight:800;font-size:clamp(34px,4.6vw,52px);line-height:1;background:linear-gradient(100deg,#EEB691,#A992E8);-webkit-background-clip:text;background-clip:text;color:transparent}
.stat .lbl{font-size:14px;color:rgba(255,255,255,.66);margin-top:8px}

/* ---------- Secciones ---------- */
section{position:relative}
.band{padding:clamp(72px,9vw,128px) 0}
.band.tight{padding:clamp(54px,6vw,86px) 0}
.band.surface-2{background:var(--surface-2)}
.band.dark{background:var(--ink);color:#fff}
.band.dark .lead{color:rgba(255,255,255,.74)}
.band.dark .kicker{color:var(--peach)}
.sec-head{max-width:760px;margin-bottom:clamp(38px,5vw,64px)}
.sec-head.center{margin-left:auto;margin-right:auto}
.sec-head h2{font-size:clamp(30px,4.4vw,52px);margin:.34em 0 .35em}
.sec-head .lead{font-size:clamp(16px,1.5vw,19px)}

/* ---------- Tarjetas de servicio ---------- */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.cards.two{grid-template-columns:repeat(2,1fr)}
.card{position:relative;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:30px 26px;overflow:hidden;transition:transform .3s ease,box-shadow .3s ease,border-color .3s ease}
.card::before{content:"";position:absolute;left:0;top:0;height:3px;width:100%;background:var(--grad);transform:scaleX(0);transform-origin:left;transition:transform .35s ease}
.card:hover{transform:translateY(-6px);box-shadow:0 24px 50px -28px rgba(74,47,120,.5);border-color:transparent}
.card:hover::before{transform:scaleX(1)}
.card .idx{font-family:var(--mono);font-size:12px;color:var(--muted-2);letter-spacing:.1em}
.card h3{font-size:21px;margin:14px 0 10px}
.card p{font-size:14.5px;color:var(--muted)}
.card .star{position:absolute;top:22px;right:22px;font-family:var(--mono);font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--purple);background:var(--surface-2);border:1px solid var(--line);padding:5px 10px;border-radius:999px}
.card.feature{background:linear-gradient(180deg,#fff,#FBF6FF);border-color:#E8DEF7}
.card .ic{width:46px;height:46px;border-radius:12px;background:rgba(107,78,160,.1);display:grid;place-items:center;font-size:22px;margin-bottom:6px}
.card .more{display:inline-flex;align-items:center;gap:7px;margin-top:16px;font-weight:600;font-size:14px;color:var(--purple)}
.card .more .arrow{transition:transform .25s ease}
.card:hover .more .arrow{transform:translateX(4px)}

/* ---------- Diferenciador / foso ---------- */
.split{display:grid;grid-template-columns:1.1fr .9fr;gap:54px;align-items:center}
.split.even{grid-template-columns:1fr 1fr}
.foso-list{display:flex;flex-direction:column;gap:18px;margin-top:8px}
.foso{display:flex;gap:16px;align-items:flex-start}
.foso .ic{flex:0 0 44px;height:44px;border-radius:12px;background:rgba(169,146,232,.16);border:1px solid rgba(169,146,232,.3);display:grid;place-items:center;font-size:20px}
.foso h4{font-family:var(--display);font-size:17px;font-weight:600;margin-bottom:3px}
.foso p{font-size:14px;color:var(--muted)}
.band.dark .foso p{color:rgba(255,255,255,.66)}
.quote-card{background:var(--grad);border-radius:20px;padding:38px 34px;position:relative;overflow:hidden;color:#fff}
.quote-card .mk{font-family:var(--display);font-size:74px;line-height:.6;color:rgba(255,255,255,.34)}
.quote-card p{font-family:var(--display);font-weight:600;font-size:clamp(19px,2vw,25px);margin-top:8px}
.quote-card .by{margin-top:18px;font-size:13px;color:rgba(255,255,255,.7);font-family:var(--mono);letter-spacing:.05em}

/* ---------- Proceso ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s}
.step{padding:26px 22px;border:1px solid var(--line);border-radius:var(--radius);background:var(--surface);position:relative}
.step::before{counter-increment:s;content:"0" counter(s);font-family:var(--mono);font-size:13px;color:var(--purple);font-weight:700}
.step h4{font-family:var(--display);font-size:18px;margin:12px 0 8px}
.step p{font-size:13.5px;color:var(--muted)}
.step .line{position:absolute;top:34px;right:-9px;width:18px;height:1px;background:var(--line-2);z-index:2}
.step:last-child .line{display:none}

/* ---------- Credibilidad ---------- */
.creds{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px}
.cred{display:flex;align-items:center;gap:10px;background:var(--surface);border:1px solid var(--line);border-radius:999px;padding:10px 18px;font-size:14px;font-weight:500}
.cred .d{width:7px;height:7px;border-radius:50%;background:var(--purple)}

/* ---------- Pills / badges ---------- */
.pill{display:inline-flex;align-items:center;gap:7px;font-family:var(--mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;padding:5px 11px;border-radius:999px;border:1px solid var(--line);background:var(--surface);color:var(--muted)}
.pill.solid{background:var(--purple);color:#fff;border-color:var(--purple)}
.pill.peach{background:rgba(238,182,145,.2);border-color:rgba(217,142,92,.4);color:var(--peach-deep)}
.pill.ok{background:rgba(46,125,91,.12);border-color:rgba(46,125,91,.3);color:var(--ok)}

/* ---------- Bloque metodología (checklist transparencia) ---------- */
.feature-list{display:grid;grid-template-columns:1fr 1fr;gap:14px 30px;margin-top:8px}
.feature-list li{list-style:none;display:flex;gap:12px;align-items:flex-start;font-size:15px}
.feature-list li .ck{flex:0 0 22px;height:22px;border-radius:50%;background:rgba(107,78,160,.12);color:var(--purple);display:grid;place-items:center;font-size:12px;font-weight:700;margin-top:2px}
.band.dark .feature-list li .ck{background:rgba(169,146,232,.2);color:var(--lavender)}

/* ---------- Ficha técnica (tabla) ---------- */
.ficha{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden}
.ficha .row{display:grid;grid-template-columns:200px 1fr;gap:0;border-top:1px solid var(--line)}
.ficha .row:first-child{border-top:0}
.ficha .row dt{padding:14px 20px;font-family:var(--mono);font-size:12px;letter-spacing:.04em;color:var(--muted);background:var(--surface-2);text-transform:uppercase}
.ficha .row dd{padding:14px 20px;font-size:15px}

/* ---------- FAQ acordeón ---------- */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:22px 0;display:flex;justify-content:space-between;align-items:center;gap:20px;font-family:var(--display);font-weight:600;font-size:clamp(16px,1.5vw,19px)}
.faq summary::-webkit-details-marker{display:none}
.faq summary .plus{flex:0 0 26px;height:26px;border-radius:50%;border:1px solid var(--line-2);display:grid;place-items:center;font-size:18px;color:var(--purple);transition:transform .3s,background .3s,color .3s}
.faq details[open] summary .plus{transform:rotate(45deg);background:var(--purple);color:#fff;border-color:var(--purple)}
.faq details p{padding:0 0 22px;color:var(--muted);font-size:15px;max-width:72ch}

/* ---------- Estudios (biblioteca) ---------- */
.studies-toolbar{display:flex;flex-wrap:wrap;gap:14px;align-items:center;justify-content:space-between;margin-bottom:30px}
.search-box{flex:1;min-width:220px;position:relative}
.search-box input{width:100%;font-family:var(--text);font-size:15px;padding:13px 16px 13px 42px;border:1px solid var(--line-2);border-radius:999px;background:var(--surface);transition:border-color .2s,box-shadow .2s}
.search-box input:focus{outline:none;border-color:var(--purple);box-shadow:0 0 0 4px rgba(107,78,160,.1)}
.search-box .ic{position:absolute;left:16px;top:50%;transform:translateY(-50%);color:var(--muted-2);font-size:15px}
.filters{display:flex;flex-wrap:wrap;gap:8px}
.chip{font-family:var(--text);font-size:13.5px;font-weight:500;padding:9px 16px;border-radius:999px;border:1px solid var(--line-2);background:var(--surface);color:var(--muted);cursor:pointer;transition:.2s;white-space:nowrap}
.chip:hover{border-color:var(--purple);color:var(--purple)}
.chip.active{background:var(--ink);border-color:var(--ink);color:#fff}
.studies-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.study{display:flex;flex-direction:column;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;transition:transform .3s,box-shadow .3s,border-color .3s}
.study:hover{transform:translateY(-5px);box-shadow:0 22px 46px -28px rgba(74,47,120,.5);border-color:transparent}
.study .cover{aspect-ratio:16/10;background:var(--grad);position:relative;overflow:hidden;display:grid;place-items:center}
.study .cover img{width:100%;height:100%;object-fit:cover}
.study .cover .ph{font-family:var(--display);font-weight:800;font-size:46px;color:rgba(255,255,255,.85);letter-spacing:-.03em}
.study .cover .type{position:absolute;top:12px;left:12px;font-family:var(--mono);font-size:10px;letter-spacing:.1em;text-transform:uppercase;background:rgba(0,0,0,.42);color:#fff;padding:5px 10px;border-radius:999px;backdrop-filter:blur(4px)}
.study .body{padding:20px 20px 22px;display:flex;flex-direction:column;flex:1}
.study .meta{font-family:var(--mono);font-size:11px;letter-spacing:.04em;color:var(--muted-2);display:flex;gap:10px;flex-wrap:wrap;margin-bottom:10px}
.study h3{font-size:18px;line-height:1.18;margin-bottom:8px}
.study p{font-size:14px;color:var(--muted);flex:1}
.study .foot{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:18px;padding-top:16px;border-top:1px solid var(--line)}
.study .tags{display:flex;gap:6px;flex-wrap:wrap}
.study .tag{font-family:var(--mono);font-size:10px;letter-spacing:.05em;color:var(--purple);background:rgba(107,78,160,.08);padding:3px 8px;border-radius:6px}
.study .dl{display:inline-flex;align-items:center;gap:7px;font-weight:600;font-size:13.5px;color:var(--purple);white-space:nowrap}
.study .dl .arrow{transition:transform .2s}
.study:hover .dl .arrow{transform:translateY(2px)}
.empty-state{text-align:center;padding:70px 20px;color:var(--muted);border:1px dashed var(--line-2);border-radius:var(--radius);background:var(--surface)}
.empty-state .big{font-size:40px;margin-bottom:14px}

/* ---------- Formularios ---------- */
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.field{display:flex;flex-direction:column;gap:7px}
.field.full{grid-column:1/-1}
.field label{font-size:13.5px;font-weight:600}
.field label .req{color:var(--peach-deep)}
.field input,.field select,.field textarea{font-family:var(--text);font-size:15px;padding:13px 15px;border:1px solid var(--line-2);border-radius:12px;background:var(--surface);color:var(--ink);transition:border-color .2s,box-shadow .2s}
.field textarea{resize:vertical;min-height:120px}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--purple);box-shadow:0 0 0 4px rgba(107,78,160,.1)}
.field .hint{font-size:12.5px;color:var(--muted-2)}
.form-note{font-size:12.5px;color:var(--muted);margin-top:6px}
.consent{display:flex;gap:11px;align-items:flex-start;font-size:13.5px;color:var(--muted)}
.consent input{margin-top:3px;flex:0 0 auto}
.form-status{font-size:14px;padding:12px 16px;border-radius:12px;display:none}
.form-status.show{display:block}
.form-status.ok{background:rgba(46,125,91,.1);color:var(--ok);border:1px solid rgba(46,125,91,.3)}
.form-status.err{background:rgba(181,116,43,.1);color:var(--warn);border:1px solid rgba(181,116,43,.3)}

/* ---------- Contacto: canales ---------- */
.channels{display:flex;flex-direction:column;gap:14px}
.channel{display:flex;gap:14px;align-items:center;padding:16px 18px;border:1px solid var(--line);border-radius:var(--radius);background:var(--surface);transition:border-color .2s,transform .2s}
.channel:hover{border-color:var(--purple);transform:translateX(3px)}
.channel .ic{flex:0 0 44px;height:44px;border-radius:12px;background:rgba(107,78,160,.1);display:grid;place-items:center;font-size:20px}
.channel .t{font-size:12px;font-family:var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--muted-2)}
.channel .v{font-weight:600;font-size:15px}

/* ---------- Bifurcación: las dos puertas ---------- */
.doors{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.door{position:relative;border-radius:20px;padding:clamp(28px,3vw,40px);overflow:hidden;border:1px solid var(--line);background:var(--surface);display:flex;flex-direction:column;transition:transform .3s ease,box-shadow .3s ease}
.door:hover{transform:translateY(-5px);box-shadow:0 30px 60px -34px rgba(74,47,120,.55)}
.door.win{background:var(--grad);color:#fff;border-color:transparent}
.door .door-k{font-family:var(--mono);font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--purple);margin-bottom:14px;display:flex;align-items:center;gap:9px}
.door.win .door-k{color:var(--peach)}
.door h3{font-size:clamp(22px,2.4vw,30px);margin-bottom:10px}
.door p{font-size:15px;color:var(--muted);margin-bottom:18px}
.door.win p{color:rgba(255,255,255,.82)}
.door .who{font-family:var(--mono);font-size:11.5px;letter-spacing:.04em;color:var(--muted-2);margin-bottom:20px}
.door.win .who{color:rgba(255,255,255,.66)}
.door .door-list{display:flex;flex-direction:column;gap:9px;margin-bottom:24px;flex:1}
.door .door-list span{display:flex;align-items:center;gap:10px;font-size:14.5px;font-weight:500}
.door .door-list span::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--purple);flex:0 0 auto}
.door.win .door-list span::before{background:var(--peach)}
.door .door-cta{margin-top:auto}

/* ---------- Escalera (ladder medir→ganar) ---------- */
.ladder{display:grid;grid-template-columns:repeat(4,1fr);gap:0;counter-reset:l;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--surface)}
.rung{padding:30px 26px;position:relative;border-right:1px solid var(--line)}
.rung:last-child{border-right:0}
.rung::before{counter-increment:l;content:"0" counter(l);font-family:var(--mono);font-size:12px;color:var(--peach-deep);font-weight:700;letter-spacing:.1em}
.rung .rk{font-family:var(--display);font-size:clamp(20px,2.2vw,26px);font-weight:700;margin:10px 0 8px;background:var(--grad-soft);-webkit-background-clip:text;background-clip:text;color:transparent}
.rung p{font-size:13.5px;color:var(--muted)}
.rung .ar{position:absolute;top:34px;right:-1px;width:22px;height:22px;border-radius:50%;background:var(--bg);border:1px solid var(--line);display:grid;place-items:center;font-size:12px;color:var(--purple);transform:translateX(50%);z-index:3}
.rung:last-child .ar{display:none}

/* ---------- Audiencias (a quién servimos) ---------- */
.aud-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.aud{padding:24px;border:1px solid var(--line);border-radius:var(--radius);background:var(--surface)}
.aud h4{font-family:var(--display);font-size:18px;margin-bottom:6px;display:flex;align-items:center;gap:10px}
.aud h4 .e{font-size:20px}
.aud p{font-size:14px;color:var(--muted)}

/* ---------- Logos / pruebas (franja) ---------- */
.proof-strip{display:flex;flex-wrap:wrap;gap:10px 12px;align-items:center;justify-content:center}

/* ---------- CTA final ---------- */
.cta{background:var(--grad);color:#fff;border-radius:24px;padding:clamp(40px,6vw,72px);text-align:center;position:relative;overflow:hidden}
.cta h2{font-size:clamp(28px,4vw,46px);max-width:18ch;margin:0 auto .5em}
.cta .lead{color:rgba(255,255,255,.82);margin:0 auto 30px}
.cta-actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.cta .btn-primary{background:#fff;color:var(--ink)}
.cta .btn-primary:hover{box-shadow:0 16px 40px -14px rgba(0,0,0,.5)}
.cta .btn-ghost{border-color:rgba(255,255,255,.45);color:#fff}
.cta .btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08)}

/* ---------- Fondo técnico animado: red de nodos + aurora ---------- */
.band.dark,.stats,.cta{position:relative;overflow:hidden}
.net-bg{position:absolute;inset:0;width:100%;height:100%;z-index:1;pointer-events:none}
.band.dark > .wrap,.stats > .wrap{position:relative;z-index:2}
.cta > :not(canvas):not(.aurora){position:relative;z-index:2}
.aurora{position:absolute;inset:0;z-index:0;overflow:hidden;pointer-events:none}
.aurora .orb{position:absolute;border-radius:50%;filter:blur(48px);opacity:.4;will-change:transform}
.aurora .orb.a{width:38vw;height:38vw;max-width:520px;max-height:520px;background:radial-gradient(circle,#E0573F,transparent 70%);top:-12%;left:-6%;animation:drift1 24s ease-in-out infinite}
.aurora .orb.b{width:34vw;height:34vw;max-width:480px;max-height:480px;background:radial-gradient(circle,#7d2f8e,transparent 70%);bottom:-14%;right:-8%;animation:drift2 29s ease-in-out infinite}
.aurora .orb.c{width:24vw;height:24vw;max-width:360px;max-height:360px;background:radial-gradient(circle,#A992E8,transparent 72%);top:24%;right:26%;animation:drift3 33s ease-in-out infinite}
@keyframes drift1{0%,100%{transform:translate(0,0) scale(1)}50%{transform:translate(6vw,5vh) scale(1.12)}}
@keyframes drift2{0%,100%{transform:translate(0,0) scale(1)}50%{transform:translate(-6vw,-4vh) scale(1.1)}}
@keyframes drift3{0%,100%{transform:translate(0,0) scale(1)}50%{transform:translate(-5vw,6vh) scale(1.18)}}

/* ---------- Botón flotante de WhatsApp ---------- */
.fab-wa{position:fixed;right:22px;bottom:22px;z-index:90;width:56px;height:56px;border-radius:50%;display:grid;place-items:center;background:linear-gradient(135deg,#6B4EA0,#4A2F78);box-shadow:0 12px 30px -8px rgba(74,47,120,.75);transition:transform .25s,box-shadow .25s}
.fab-wa:hover{transform:translateY(-3px) scale(1.06);box-shadow:0 18px 42px -10px rgba(74,47,120,.9)}
.fab-wa svg{width:30px;height:30px;fill:#fff;position:relative;z-index:2}
.fab-wa::after{content:"";position:absolute;inset:0;border-radius:50%;border:2px solid var(--peach);opacity:.55;animation:fabpulse 2.6s ease-out infinite}
@keyframes fabpulse{0%{transform:scale(1);opacity:.55}100%{transform:scale(1.75);opacity:0}}
@media(max-width:640px){.fab-wa{width:52px;height:52px;right:16px;bottom:16px}}
@media(prefers-reduced-motion:reduce){.aurora .orb{animation:none}.fab-wa::after{animation:none;opacity:0}}

/* ---------- Banner de cookies ---------- */
.cookie-bar{position:fixed;left:16px;right:16px;bottom:16px;z-index:100;max-width:680px;margin:0 auto;background:var(--ink);color:#fff;border-radius:16px;padding:16px 20px;display:flex;gap:18px;align-items:center;justify-content:space-between;flex-wrap:wrap;box-shadow:0 20px 50px -16px rgba(0,0,0,.55);animation:cookieIn .45s cubic-bezier(.2,.8,.2,1) both}
.cookie-bar.hide{transform:translateY(170%);opacity:0;transition:transform .4s ease,opacity .4s ease}
@keyframes cookieIn{from{transform:translateY(170%);opacity:0}to{transform:none;opacity:1}}
@media(prefers-reduced-motion:reduce){.cookie-bar{animation:none}}
.cookie-bar p{font-size:13px;color:rgba(255,255,255,.84);margin:0;flex:1;min-width:240px;line-height:1.5}
.cookie-bar a{color:var(--peach);text-decoration:underline}
.cookie-actions{display:flex;gap:10px;flex-wrap:wrap}
.cookie-bar .btn-ghost{border-color:rgba(255,255,255,.35);color:#fff}
.cookie-bar .btn-ghost:hover{border-color:#fff;background:rgba(255,255,255,.08)}
@media(max-width:560px){.cookie-bar{left:10px;right:10px;flex-direction:column;align-items:stretch}.cookie-actions .btn{flex:1;justify-content:center}}

/* ---------- Newsletter ---------- */
.news{display:flex;gap:10px;flex-wrap:wrap;margin-top:14px;max-width:440px}
.news input{flex:1;min-width:180px;padding:12px 16px;border-radius:999px;border:1px solid rgba(255,255,255,.22);background:rgba(255,255,255,.06);color:#fff;font-family:var(--text);font-size:14px}
.news input::placeholder{color:rgba(255,255,255,.5)}
.news input:focus{outline:none;border-color:var(--peach);background:rgba(255,255,255,.1)}
.news-msg{font-size:12.5px;margin-top:8px;min-height:1em}
.news-msg.ok{color:var(--peach)}
.news-msg.err{color:#F0A86A}

/* ---------- Sellos de confianza ---------- */
.trust-row{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:8px}
.trust{display:flex;gap:13px;align-items:flex-start;padding:18px;border:1px solid var(--line);border-radius:var(--radius);background:var(--surface)}
.trust .ic{flex:0 0 38px;height:38px;border-radius:10px;background:rgba(107,78,160,.1);display:grid;place-items:center;font-size:18px}
.trust h4{font-family:var(--display);font-size:15px;margin-bottom:3px}
.trust p{font-size:13px;color:var(--muted);line-height:1.5}
@media(max-width:920px){.trust-row{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.trust-row{grid-template-columns:1fr}}

/* ---------- Prosa (legal / aviso de privacidad) ---------- */
.prose{max-width:760px}
.prose h2{font-size:clamp(22px,2.4vw,30px);margin:46px 0 14px;scroll-margin-top:90px}
.prose h3{font-size:18px;margin:28px 0 10px}
.prose p{margin-bottom:14px;color:#33312e}
.prose ul,.prose ol{margin:0 0 16px 22px}
.prose li{margin-bottom:8px;color:#33312e}
.prose strong{font-weight:700}
.prose .placeholder{background:rgba(238,182,145,.22);border-bottom:1px dashed var(--peach-deep);padding:0 3px;border-radius:3px}
.prose a{color:var(--purple);text-decoration:underline;text-underline-offset:2px}
.prose a.btn{text-decoration:none;color:#fff}
.prose a.btn-ghost{color:var(--ink)}
.legal-meta{font-family:var(--mono);font-size:12.5px;color:var(--muted);padding:14px 18px;background:var(--surface-2);border-radius:12px;margin-bottom:30px}
.toc{position:sticky;top:96px;align-self:start;font-size:14px}
.toc h5{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted-2);margin-bottom:12px}
.toc a{display:block;padding:6px 0;color:var(--muted);border-left:2px solid var(--line);padding-left:14px;transition:.2s}
.toc a:hover,.toc a.active{color:var(--purple);border-color:var(--purple)}
.legal-layout{display:grid;grid-template-columns:240px 1fr;gap:54px;align-items:start}

/* ---------- Footer ---------- */
footer{background:var(--ink);color:rgba(255,255,255,.72);padding:56px 0 36px}
.foot-grid{display:flex;justify-content:space-between;align-items:flex-start;gap:30px;flex-wrap:wrap}
footer .foot-brand img{height:30px;margin-bottom:14px}
footer .tag{font-family:var(--mono);font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--peach)}
footer .cols{display:flex;gap:54px;flex-wrap:wrap}
footer h5{font-family:var(--display);font-size:13px;color:#fff;margin-bottom:12px;letter-spacing:.02em}
footer a{display:block;font-size:14px;color:rgba(255,255,255,.62);margin-bottom:8px;transition:color .2s}
footer a:hover{color:#fff}
.foot-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:40px;padding-top:22px;display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap;font-size:13px;color:rgba(255,255,255,.5)}
.foot-bottom a{display:inline;color:rgba(255,255,255,.6)}
.foot-bottom a:hover{color:#fff}

/* ---------- Reveal ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.08s}.reveal[data-d="2"]{transition-delay:.16s}
.reveal[data-d="3"]{transition-delay:.24s}.reveal[data-d="4"]{transition-delay:.32s}
.reveal[data-d="5"]{transition-delay:.40s}

/* ---------- Admin ---------- */
.admin-shell{max-width:920px;margin:0 auto;padding:40px var(--pad) 80px}
.admin-card{background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);padding:30px}
.admin-login{max-width:420px;margin:14vh auto 0}
.drop{border:2px dashed var(--line-2);border-radius:var(--radius);padding:32px;text-align:center;color:var(--muted);transition:.2s;cursor:pointer}
.drop.drag{border-color:var(--purple);background:rgba(107,78,160,.05)}
.admin-list{margin-top:18px;border-top:1px solid var(--line)}
.admin-item{display:flex;align-items:center;gap:14px;padding:14px 0;border-bottom:1px solid var(--line)}
.admin-item .ix{font-family:var(--mono);font-size:12px;color:var(--muted-2)}
.admin-item .ti{font-weight:600;font-size:15px}
.admin-item .mi{font-size:12.5px;color:var(--muted);font-family:var(--mono)}
.admin-item .del{margin-left:auto;color:var(--warn);font-size:13px;cursor:pointer;border:1px solid transparent;padding:6px 10px;border-radius:8px}
.admin-item .del:hover{border-color:var(--warn)}

/* ---------- Responsive ---------- */
@media(max-width:920px){
  .cards,.cards.two{grid-template-columns:repeat(2,1fr)}
  .studies-grid{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:repeat(2,1fr)}
  .split,.split.even{grid-template-columns:1fr;gap:34px}
  .stats-grid{grid-template-columns:repeat(2,1fr);gap:30px 18px}
  .aud-grid{grid-template-columns:1fr}
  .doors{grid-template-columns:1fr}
  .ladder{grid-template-columns:1fr 1fr}
  .rung:nth-child(2){border-right:0}
  .rung .ar{display:none}
  .feature-list{grid-template-columns:1fr}
  .legal-layout{grid-template-columns:1fr}
  .toc{display:none}
  .step .line{display:none}
}
@media(max-width:640px){
  .nav-links{position:fixed;inset:0 0 0 auto;width:min(80vw,320px);background:var(--ink);flex-direction:column;justify-content:center;gap:24px;padding:40px;transform:translateX(100%);transition:transform .35s ease;box-shadow:-20px 0 60px rgba(0,0,0,.4)}
  .nav-links.open{transform:none}
  .nav-links a,header.nav.scrolled .nav-links a,header.nav.solid .nav-links a{color:rgba(255,255,255,.85);font-size:18px}
  .nav-burger{display:flex}
  .cards,.cards.two,.studies-grid,.form-grid,.ficha .row,.ladder{grid-template-columns:1fr}
  .rung{border-right:0;border-bottom:1px solid var(--line)}
  .rung:last-child{border-bottom:0}
  .ficha .row{grid-template-columns:1fr}
  .ficha .row dt{border-bottom:0}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
}